Orange Laces Nation Runner Gets Featured in Chicago Athlete Magazine

We hear incredible stories all the time about fundraisers accomplishing challenging obstacles and every now and then these stories are publicized in a way that makes me proud to have the opportunity to train, fundraise, and run alongside each of you.

This story comes to us from Rocio Armendariz, who has a goal to complete 30 races in 2013.  This will be a great accomplishment and I'm sure she'll rest for a month or so after 2013.

Chicago Athlete Magazine - ING Run For Something Better runner featured

Fundraising Shout-outs

Hi Team, 

Congratulations are in order for 2 incredible team members who recently hit their fundraising minimums. After their hard work and dedication they were able to raise over their minimum amount.  Now the only question is will they stop there, or strive to become the #1 fundraiser for the 2013 ING Run For Something Better Orange Laces Nation?  Only time will tell. 

Congrats guys - keep up the great work. 

Paul Zutz- $2,799.42

Tom Scotney- $2,670

Your FREE 2013 ING New York City Marathon Training Plan

Okay team, want a personal trainer by your side as you train for the ING New York City Marathon?  This is the next best thing - a FREE virtual training program provided by Active.com.  

Follow the directions below to download your online training plan so you can start training!

1. Go to:  http://trainer.active.com/runforsomethingbetter

2. Select your race distance from the “Find the Right Training Plan for You” drop-down menu and click the “Search” button. A list of training plans for that distance or activity will be displayed.

3. Click the "Buy" button next to the plan you’d like to download. Not sure which plan is right for you?  No problem! Click on the plan name for a complete description.

4. Enter your Active Network Email Address and Password in the login box on the left of the screen and click the "Log In" button. If you don't have an account, create one now by entering your email address in the Email Address field on the right side of the screen.

5. On the "Payment Info" page, insert your coupon code INGTrain2013 in the Coupon Code field and click "Apply". The price will reset to $0.00. Review your order and click the "Purchase" button.

6. A confirmation page will be displayed on the screen and you will also receive a confirmation email. If you didn't receive an email, check your spam or junk email folder for an email trainingsupport@active.com.  From here, you can access your training calendar.

7. Moving forward, you can access your online training calendar two ways: (1) Click on the links in your daily emails or (2) Go back to the training page (accessible from the race website) and enter your username and password in the login box on the right-hand side of the screen.

Writing the Perfect Fundraising Email

Writing the Perfect Fundraising Email

This blog post originally appeared on StayClassy.org's blog: link here

Peer-to-peer fundraising campaigns rely heavily on email appeals. Nonprofits create template emails for supporters to use and supporters send out lots of emails to family and friends. Unfortunately, it’s fairly common for both nonprofits and supporters to struggle with writing a fundraising email that moves people to action. 

The truth is that there is no universal formula that you can follow to get the ‘perfect’ fundraising email every time. Life’s just a bit too complicated for that. There are best practices though, and following them can help you make your message as effective as possible.

What follows below is a two part discussion on some of those best practices. The first part focuses on how nonprofits should approach creating a template fundraising email and the second part discusses how supporters should work to tailor that template. Keep in mind that this is about creating fundraising emails for peer-to-peer fundraising campaigns. Some of the points made here may also apply to general e-mail marketing or direct mail, but those are really separate topics.

PART I- Creating the Fundraising Email Template

 From your StayClassy dashboard you can create a template fundraising email appeal for each campaign.

The key to writing a successful template fundraising email is taking most (if not all) of the work away from your supporters. The less editing they have to do, the greater the chance that they will send the email out to their friends and family in the first place. There are certain aspects of the message- like mission details and calls to action- that the nonprofit will be in a better position to write. It’s critical that you take care of those ahead of time so the supporters don’t have to do unnecessary research.

 Here are some other tips to keep in mind as you draft your template fundraising email:

1. ESTABLISH THE ARC

Just like a good book or movie has an arc to its plot, your template fundraising email should have a basic structure and rhythm as well. At a fundamental level, you want to make sure you are introducing the problemthat needs to be solved, demonstrating that there is a solution to that problem, and ending with a strong call to action that invites potential supporters to become a part of the solution. These elements should always be present because they answer the basic questions anyone receiving the message is likely to have. Why should I care? Will my support do anything to help? What do you want me to do?

2. MAKE IT EMOTIONALLY RELEVANT

People are primarily motivated to give by their emotions. Your communication should activate those emotions. One way to do this is by inviting the reader to momentarily step into the shoes of the affected person. If you can get readers to imagine themselves as being personally affected, it makes it easier for them to empathize with the people your organization is trying help. Another good approach is to highlight a real-life example of someone who has been affected by the cause. People find it easiest to relate to specific examples that conjure up vivid mental imagery.

3. TANGIBLE IMPACT AND CLEAR CALL TO ACTION

Creating your arc involves introducing the problem, showing that there’s a solution to that problem, and asking potential supporters to become a part of the solution. When you are presenting the solution and the call to action, it’s important to make sure you highlight how supporters will make a tangible impact. One way to do this is by correlating your campaign’s default fundraising goal with a specific programmatic outcome. For example, if the default goal is $250, then the text might read something like: “$250 will fund a full year’s education for five children in the developing world. Join me in making this happen by making a donation to my page!”

4. CONTROL THE LENGTH

Now for the fun part, you need to condense your message into only a couple of paragraphs. It may seem tough, but it’s very important to resist the temptation to keep writing. If your message is too long, many people won’t take the time to read it. Ideally you want to condense the fundraising email into two short paragraphs.  There’s no doubt that you can think of many other wonderful things to say about your organization, but your fundraising email really isn’t the place for that.

To give you an idea of what it might look like to put all of this together, here’s a sample fundraising email a nonprofit might come up with as a template:

Hi Friends,

(INSERT PERSONAL STORY)

I know it’s hard to do, but can you imagine what it would be like if you lost a family member to the war? Think of how your world would change if you suddenly lost your parent, your child, your sibling. Sadly, many families in our community are facing this emotionally devastating reality, and many have no access to the help they need to cope and heal.

I have committed to fundraising (INSERT DEFAULT GOAL) for Great Org, an organization working tirelessly to provide counseling to military families that have lost a loved one.  (INSERT DEFAULT GOAL) is enough to fund family counseling for a local family for a whole year.

Please join me in helping support a family in need by making a donation to my page:

www.stayclassy.org/mypage

Your friendship and support mean a lot to me,

(NAME)

PART II- Helping Supporters Personalize the Message

 Supporters can personalize the template and send emails right from their fundraising pages.

As important as it is to provide supporters with a solid template they can use for guidance, they are more likely to receive positive responses if they take the next step and personalize the template. Keeping this in mind, here are a couple tips about when and how supporters should be personalizing messages.  We suggest sending this information to your fundraisers after they initially set up a page.
 

1. ENCOURAGE SUPPORTERS TO ADD A PERSONAL CONNECTION TO THE TEMPLATE

When supporters use the template message you’ve created, they should always include a note about how the cause has affected them personally. This accomplishes two things (1) it further legitimizes the message in the eyes of the reader and (2) it helps the reader to empathize with the beneficiaries of the fundraising effort. Consider, for example, the difference between the following two openings:

“Hi Friends,

I am fundraising for Great Org, an organization dedicated to supporting military families by providing counseling and other resources….”

“Hi Friends,

Most of you know that my brother Bill deployed to Afghanistan for the second time last year. I decided to do something to honor him by fundraising for Great Org…

The second opening is obviously more powerful. Because the speaker has demonstrated a strong personal connection to the cause, she has enhanced legitimacy to speak on the topic (making readers more receptive to hearing her out).The second opening also makes it easier for readers to connect emotionally. It’s easier for us to empathize with people we already know. When a supporter explains how she has been directly impacted, it helps people in her network to empathize and connect emotionally with the cause.

2. LET SUPPORTERS KNOW WHEN TO RELY ON THE TEMPLATE

The template fundraising email is best used for general appeals (when supporters send a message out to multiple contacts). The best way for supporters to reach out to friends and family, however, is to have them send individual emails to close contacts first and general appeals after. Let supporters know that the template isn’t really meant for their closest contacts. Those messages should be as personalized as possible.

Continuing our example from before, here’s a sample fundraising email after it’s been personalized by a supporter:

Hi Friends,

Most of you know that my brother Bill deployed to Afghanistan for the second time last year and he just returned from his most recent tour. I am thankful everyday that he made it back safely. I’m also aware that many others, including some of my brother’s friends, did not make it back. As a tribute to Bill, I’ve decided to do something to help out military families that have lost a loved one.

I know it’s hard to do, but can you imagine what it would be like if you lost a family member to the war? Think of how your world would change if you suddenly lost your parent, your child, your sibling. Sadly, many families in our community are facing this emotionally devastating reality, and many have no access to the help they need to cope and heal.

I have committed to fundraising $5,000 for Great Org, an organization working tirelessly to provide counseling to military families that have lost a loved one. $5,000 is enough to fund family counseling for a local family for a whole year.

Please join me in helping support a family in need by making a donation to my page:

www.stayclassy.org/mypage

Your friendship and support mean a lot to me,

Jody

Congrats to our TOP Fundraisers so far...

We want to congratulate everyone on the team with a job well done so far.  We're really just at the beginning of the training and fundraising schedule and some runners have already hit their goal or just a few hundred dollars away.  That's incredible.  Special congrats to those fundraisers leading the pack.  WAY TO GO!!!!  If you're not at the level you want to be - send out a few emails to people you know and tell them about your experience so far.  Try to be inspirational in your accomplishments - people will truly donate to a cause that they feel is making an impact on the world - and Run For Something Better is doing just that.  Thank you so much for your continued efforts.  It's greatly appreciated.

$2,500+ Club:

Paul Kimmich

Devereaux McClatchey

Tenessa Roizman

Michael Welch

Juan Baello

$2,000+ Club:

Keith Throm

Laura Skoda

Natalie Olivier

Alexandra Lane

$1,500+ Club:

Katherine Carson

Amy Chatoff

Jennifer Downey

Robert Stofac

Chris Tai

Christopher Hunt

$1,000+ Club:

Jessica Lynch

Rebecca Allen

Doug VanderJagt

Madeleine Goldstein

Kenneth Herrington

Jacob Koenig

Alisha Woodroof

Kristina Lennox

Maryellen Tockarshewsky

Brittany O'Neill

Christina Haynes

Mark Truisi

Fundraising with Social Media

Fundraising With Social Media

Your FREE ING NYC Marathon Training Program

Okay team, want a personal trainer by your side as you train for the ING New York City Marathon?  This is the next best thing - a FREE virtual training program provided by Active.com.

Follow the directions below to download your online training plan so you can start training!

1. Go to:  http://trainer.active.com/runforsomethingbetter

2. Select your race distance from the “Find the Right Training Plan for You” drop-down menu and click the “Search” button. A list of training plans for that distance or activity will be displayed.

3. Click the "Buy" button next to the plan you’d like to download. Not sure which plan is right for you?  No problem! Click on the plan name for a complete description.

4. Enter your Active Network Email Address and Password in the login box on the left of the screen and click the "Log In" button. If you don't have an account, create one now by entering your email address in the Email Address field on the right side of the screen.

5. On the "Payment Info" page, insert your coupon code INGTrain2013 in the Coupon Code field and click "Apply". The price will reset to $0.00. Review your order and click the "Purchase" button.

6. A confirmation page will be displayed on the screen and you will also receive a confirmation email. If you didn't receive an email, check your spam or junk email folder for an email trainingsupport@active.com.  From here, you can access your training calendar.

7. Moving forward, you can access your online training calendar two ways: (1) Click on the links in your daily emails or (2) Go back to the training page (accessible from the race website) and enter your username and password in the login box on the right-hand side of the screen.